Update from the Entertainment Technology Center

Kenneth Williams

As the work of the Entertainment Technology Center (ETC) at the University of Southern California (USC) moves into its fourth decade, the Center continues its role as a critical industry contributor to the Media and Entertainment (M&E) industry's understanding and adoption of new technologies, creating programs, industry working groups, proof of concepts and full implementations to analyze and test their potential impact in the broader industry. Operating as a unique industry think tank, with funding and strategic participation by major studios and leading technology companies, including both traditional legacy and new industry entrants, the ETC drives collaborative projects among its member companies and engages with next-generation consumers to understand the impact of emerging technology on all aspects of the M&E industry, especially technology development and implementation, creative process, business and workflow models, and future trends.

Print ISSN
Electronic ISSN
2160-2492
Published
2024-11
Content type
Original Research
DOI
10.5594/JMI.2024/UJXM1480