Streaming Media: Challenges, Innovations, and Optimizations in a Rapidly Evolving Landscape

The exciting new world of streaming media allows a level of personalization unheard of in linear broadcasting or via traditional cinema distribution, with more accurate recommendations and targeted versions for different devices and viewing habits (e.g., different length news programs for viewers to choose, different raster sizes targeting different display devices or multiple language versions). It allows a far larger range of material from different providers to be delivered to the viewer (both a blessing in terms of diversity of content and a curse in terms of making it all easily navigable), but it also presents challenges. The U.K. government recently highlighted the need to prevent viewers, especially those without high data rate availability, from being left behind (https://www.gov.uk/government/news/media-minister-launches-forum-to-advise-on-the-future-of-uktelevision).

Print ISSN

1545-0279

Electronic ISSN

2160-2492

Published

2025-01

Content type

Opinion

DOI

10.5594/JMI.2025/YUIV8128