News Content Distribution Using the Time-Addressable Media Store API
This paper presents a transformative approach to news media distribution through the implementation of the Time Addressable Media Store (TAMS) Application Programming Interface (API), developed as an open source specification by British Broadcasting Corp. Research & Development (BBC R&D). The traditional news distribution model, heavily reliant on satellite and fiber connections, faces significant challenges in scalability, storage efficiency, and operational costs. These limitations become particularly apparent during major news events, where organizations struggle with inflexible infrastructure and redundant content recording. Through a collaboration between Amazon Web Services (AWS), Reuters, and major broadcasters, this paper demonstrates how TAMS revolutionizes news content management by leveraging cloudnative technologies. The system's innovative approach to storing media in small, addressable segments enables immediate access to content, eliminates redundant storage, and facilitates real-time content sharing between organizations. The paper examines both the technical architecture and practical applications, including a successful demonstration at IBC 2025 that showcased cross-organization content sharing with latency under four seconds for live replication across multiple geographic regions. This highlights how the TAMS cloudnative, open source approach creates a more efficient, scalable, and environmentally conscious solution for modern news distribution workflows.
- Print ISSN
- 1545-0279
- Electronic ISSN
- 2160-2492
- Published
- 2026-05
- Content type
- Original Research
- Keywords
- time addressable media store, news, content distribution, news gathering, camera to cloud
- DOI
- 10.5594/JMI.2026/KRQD4667