Contextual AR in the Wild: Enhancing Live Cycling Broadcasts

W. Clinckemaillie, J. Vanhaeverbeke, S. Verstockt

Advanced computer vision and machine learning are transforming sports broadcasting. While augmented reality has successfully enhanced fan engagement in controlled environments like soccer and basketball stadiums, its application in challenging outdoor sports like cycling is virtually non-existent. Over the past two years, we have focused on bridging this gap by developing a fully automated workflow to virtually enrich cyclists and other key objects in live race broad-casts. The first part of our work automates rider and team detection captured from diverse viewpoints. Combining modern object detection, Siamese networks for similarity learning, and advanced tracking offers a robust solution for cyclist identification and tracking. The second part of our work explores the use of 3D pose estimation of cyclists to create augmented reality visualizations. Finally, we also focus on the development of an automatic pipeline for POI detection, recognition, and visualization, which facilitates graphics generation, a process that was previously done manually.

Print ISSN
Electronic ISSN
2160-2492
Published
2026-10
Content type
Original Research
Keywords
sports broadcasting, computer vision, augmented reality, cyclist recognition
DOI
10.5594/JMI.2026/HLGH4233