Better Popular Pictures
In approaching the problem of better pictures, some people are so inclined to lose themselves in the possibilities of cinema as an art, that they forget the obligations of cinema as a public and popular institution. Others again are so abandoned to the doctrine that cinema is an “entertainment business,” that they fail to insist on the development of the medium and the deepening of the appeal. It has seemed to me that I might be able to combine both positions. I begin my notes with an analysis of the limitations imposed on cinema production by the box office, and I proceed then to an indication of some of the greater things that might be clone within these limitations. In this way I hope to avoid the usual comment offered by cinema executives: that critics forget the practical side of the business and ignore public wants.
- Print ISSN
- 0096-6460
- Published
- 1927-08
- Content type
- Original Research
- DOI
- 10.5594/J10263