Standardization of the Motion Picture Industry, and the Ideal Studio

Owing to the tremendous growth of the industry from the beginning, due not only to its novelty, but primarily to its human interest, the Pioneer Producers had their hands full in trying to supply the demand for motion pictures which was increasing by leaps and bounds from day to day, so that it was impossible to stop and give thought to the systematizing or standardization of production. The public found a new source of entertainment, and the public would not be denied. It would have its fill, and while the novelty of this eighth power of the world was upon them, they gave no thought to the quality. What they wanted was motion pictures galore, and the wise producers gave them what they wanted, and waxed rich thereon. They had found big profits on small investments, so they thought: Why not let well enough alone?

Print ISSN

0096-6460

Published

1918-11

Content type

Original Research

DOI

10.5594/J17991