Cloud Transition Patterns for Media Enterprises

Media enterprises are increasingly looking at how the cloud can be harnessed to support operational and business agility. With these transformations they are evaluating the implications to their business models, workflows and technology for content production. Multiple hosting choices are available to move equipment investment from machine rooms to centralized data centers and cloud environments. In moving the process running on bare metal in the machine to shared resource infrastructure in data centers or cloud, multiple choices of virtualization technologies are also present. On one hand, fast transformations are to be achieved by lifting and shifting known applications and appliances using virtual machines. On the other hand, use of containerized microservices and cloud native architectures offer promise of agility and cost efficiency. The usefulness of each option will be presented by understanding current media production infrastructure needs and its mapping to virtualization as hosting technologies become available. The post production industry's deployment preferences leads to a notion of a common software platform to host media processes across the various cloud infrastructure choices available. In hybrid deployment models, the message bus based communication framework provides tremendous value and flexibility in order to ease the technology transformations.

Published

2017-10

Content type

Original Research

Keywords

Cloud native, microservices, lift and shift, containers, VMs, Platform, Message Bus, Azure, MediaCentral, Avid, Microsoft

DOI

10.5594/M001770

ISBN

978-1-61482-959-1