A Formal Approach to Change Management (CM) for Dynamic Technology-driven Media Organizations

Media organizations are experiencing unprecedented and disruptive technological change. While such change presents tremendous opportunities for new products, services, efficiency, and agility, it also has significant and varied impacts to an organization's business performance. Those that treat people and organizational issues as secondary concerns—or overlook them altogether—do so at their own peril. A better approach is to use formal change management, which prepares stakeholders for the change while minimizing negative impacts to the business. Emphasizing the “people side” of change, change management targets leadership and stakeholders at every level of an organization. When done well, change management engages people in the process and empowers them to work collectively toward a common objective. Media organizations can apply structured change management processes and tools to manage the impact and achieve the full potential of technology-driven organizational change.

Published

2017-10

Content type

Original Research

Keywords

Change management, digital transformation, human capital, process re-engineering

DOI

10.5594/M001772

ISBN

978-1-61482-959-1