Message from the Executive Director: The “Is-Does-Means” of SMPTE
Barbara H. Lange
As many of you are already aware, SMPTE has embarked upon a three-year strategic plan, which was approved at the October 2018 Board Meeting. The goals of the plan are to grow SMPTE in many dimensions and to embrace the industry as it evolves into a new space that is still not clearly defined. The plan includes investment in some toolsets that allow extending our visibility into new markets, thereby increasing our relevance to the vast market of digital media technologists. The investment will also involve new business processes and product plans. For example, we envision a new path for how we create, use, and disseminate our standards content. This Knowledge Network will be a significant change to how SMPTE creates standards and how we engage with users in consuming them. I plan to report on our progress, so be sure to watch this space as the process evolves.